LEEANN M. HUNTOON
SENIOR WEB EDITOR | DIGITAL CONTENT STRATEGIST | EDITORIAL MANAGER
- Coordinator of Content Strategy
- Creative Copy Writer & Editor
- SEO & Data Analytics Certified
ABOUT ME
I believe every project is an opportunity to bring energy, expertise, and innovation to the table!
For over 15 years I've been writing digital content, managing bustling editorial calendars and optimizing SEO strategies.
When I’m not shaping digital strategies, I’m diving into trending topics, brainstorming big ideas, or exploring new ways to connect with an audience.
HIGHLIGHTS
- Local Emmy Award, Eat Play Stay Cincinnati, Lifestyle Content (2024)
- Local Emmy Award, Blind Kitchen Boston, Best Longform Content (2023)
- Featured in Innovate Orlando (2019)
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SENIOR WEB EDITOR
VERY LOCAL | HEARST TV – NYC & Orlando, FL
2022 - 2024
- Spearheaded video programming decisions through comprehensive performance analytics.
- Analyzed and optimized digital content, website infrastructure, user experience, and site design.
- Increased organic search traffic from 150K monthly visitors to 500K in the first year through targeted keyword SEO strategies, competitive analyses, and trending content.
- Designing and oversaw the editorial strategy managing the production of articles, newsletter copy, subscription acquisitions, driving a 60% viewer increase for Emmy Award winning entertainment.
- Cultivated and refined daily editorial efforts and implemented adjustments through an adaptive content strategy based on real-time audience insights.
- Collaborated with local news station to launch Very Local Week, aligning content creators, designers, programmers, and editorial teams for a unified campaign vision.
- Increased app downloads 42% Y.O.Y. by implementing data driven strategies along with SEO and UX best practices.
ARTICLES
VideoS
KMBC VL Week Promo 30 From Station
Stream Very Local original series and local news and weather highlighting Kansas City and beyond.
Cat Cafe Orlando | Restaurants On The Radar
Orlando’s food scene has it all and avid foodie Brendan O’Connor is taking you to all the best spots on his radar.
MARKETING STRATEGIST
STAX PAYMENTS – Orlando, FL
Feb 2020- 2021
- Developed SEO blog content targeting payment processing pain points, increasing client inquiries by 35%.
- Assisted in development of editorial governance and brand style guides to ensure consistent content alignment.
- Collaborated on digital marketing campaigns for B2B/B2C businesses, achieving measurable engagement growth.
- Designed rebranded marketing assets for sales , social media and business advertising opportunities
ARTICLES
GRAPHIC DESIGN ASSETS
EDITORIAL MANAGER
MYAREA NETWORK – Remote
Aug 2018 - Feb 2020
- Led 20 freelancers across 5 markets, increasing traffic by 35% and improving team retention through SEO mentorship.
- Increased website traffic by 35% through research-driven content and keyword optimization.
- Cultivated relationships with media outlets, boosting national brand awareness by 45%.
- Managed the end-to-end process of digital projects, from planning to delivery.
ARTICLES
Video
Icflorida Hidden Gems With Estee Martin: International Hot Glass
Estee Martin heats things up when she heads to international hot glass to create a piece of art.
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